Home Builder with Exceptional Customer Experiences

July 1st, 2009

Filed under: Building a New Home

Building a custom home in Sequim or Port Angeles means you first must find a home builder.  Let’s be honest about how home builders, and many companies around the country, promote themselves.  It has been popular in marketing for businesses to boast about themselves.  It’s been popular for salesmen in key industries to boast about themselves, too.  “I’m the top producer in my area,” or “We have more awards than any builder.”

When someone says something akin to, “I’m the greatest,” it reminds me of Mohamed Ali.  That was his phrase, and most of us can see him saying it in our mind’s eye as he danced to and from the ring.  That cocky statement worked for Ali, not only because of his personality, but mostly because he really was the greatest.

But when a salesman or a home builder brags in all their promotions about being the greatest, it just doesn’t work for most people.  First, who can say a builder actually is the greatest?  We knew when Ali knocked out his opponent, but how do we know about builders?

Second, and more importantly, and most people probably don’t know this, anyone can get certificates and “awards” issued from companies that specialize in issuing certificates and awards (FOR A FEE).  In other words, if you pay for a seminar, you will get a certificate you can frame and place on the wall.  But it doesn’t end there.  You can then mention that certificate or award in your advertisements.

Let’s take it to the next level.  There are national associations which will issue certificates and awards, provided you pay for the courses and provided you can complete applications to receive awards.  Not everyone will bother with these kinds of little gimmicks, so that makes it easier for those who do take the time and money to “win” such awards.  You see, you “win” if you play and pay.

What is the real key to a home builder’s competence and professionalism?  The customers.  The level of customer satisifaction is the real answer.  But there’s a trap here, too, for the unwary customer looking to select a builder.

There’s a game called “Highest Customer Satisfaction.”  Anyone can say, “We’re number 1,” or “We have the highest customer satisfaction,”  but most of the time that is just puffing.  You can vote yourself number 1, and you can pay an association to vote you number 1.  In the building business, any builder can get some clients to write happy testimoniies.

Rick Anderson doesn’t play the games.  He builds what is arguably the finest custom homes on the Olympic Peninsula.  He doesn’t go to seminars to get awards.  He builds fine homes.  That’s what he does.

What Rick Anderson does have is probably the highest percentage of truly happy clients of any builder.  Period.  Is that puffing?  Yes, but I think it is solid and true.  No builder I know of since I’ve been here (1994) has had so few unhappy or disgruntled customers.  People absolutely delight in the process of working with Anderson Homes, and they are ecstatic when showing their homes to friends even many years later.  Would you like to learn more about what Rick Anderson does and how he works, and why his past customers are all so happy?  Call and come see us.  I think you’ll be glad you did.

Not all home builders are the same.  Not even close.  Choose your builder because he is an outstanding builder, not because he has awards on his wall issued by associations.

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